Marketing refers to activities undertaken by an organization to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

Moving to the world of digital marketing – in other words, marketing through digital means or technology.

[sc_fs_faq html=”true” headline=”h2″ img=”3986″ question=”What is digital marketing? ” img_alt=”” css_class=”” ]Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones and other digital platforms. In the 1990s, the term “Digital Marketing” was first coined.[/sc_fs_faq]

It is very different from the traditional method of marketing which includes radio and newspapers. On the other hand, digital marketing uses methods such as video marketing, social media marketing, pay per click marketing, etc.

All these methods are good to help promote your brand online be it on search engines, social media, or other websites and blogs

Moreover, according to a survey conducted by Bazaarvoice, 82% of consumers conduct research online before buying any product to gain more information and companies can reach those customers online. Digital marketing methods yield as much as 2.8 times more revenue surge for businesses.

If you think Digital Marketing is not a big deal, well, think again!

In our modern world the best digital marketers have a clear view of how each digital marketing campaign supports their goals and depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

Some of these channels include:

  1. Search engine optimization (SEO)

This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.

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  1. Content Marketing

Content marketing denotes the creation and promotion of content assets for the purpose of generating brand awareness and customers. The channels that can play a part in your content marketing strategy include:

*Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise

* Infographics: Sometimes, readers want you to show, not tell. Infographics are a form of visual content that helps website visitors visualize a concept you want to help them learn.

 

  1. Social Media Marketing

This practice promotes your brand and your content on social media platforms to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, etc.

 

  1. Per Pay Click (PPC)

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.

Other channels where you can use PPC include:

 

*Paid ads on Facebook: Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business’s audience.

 

*Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplishing a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads.

 

*Sponsored Messages on LinkedIn: Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.

 

  1. Affiliate Marketing

This is a type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:

 

Hosting video ads through the YouTube Partner Program.

Posting affiliate links from your social media accounts.

Who is a Digital Marketer?

In this article, you might have come across the term “Digital Marketer”. Basically, a digital marketer is a person who is in charge of promoting brand awareness through all the digital channels both free and paid that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.

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Does Digital Marketing Work For All Businesses?

Digital marketing can work for any business in any industry. It does not matter what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content.

What Is The Role Of Digital Marketing To A Company?

Digital marketing allows marketers to see accurate results in real-time as compared to ads in newspapers. With digital marketing, you can measure any aspect of your marketing efforts. An example of this method of measuring include website trafficking. With this method, you can see the exact number of people who have viewed your website’s homepage by using digital analytics software, available in marketing platforms like HubSpot. You can also see how many pages they visited, what device they were using, and where they came from, etc. This intelligence helps you to prioritize which marketing channels to spend more or less time on, based on the number of people those channels are driving to your website.

How Does Mobile Marketing Fit Into My Digital Marketing Strategy?

Another key component of digital marketing is mobile marketing. In fact, smartphone usage as a whole account for 69% of time spent consuming digital media in the world. This is a huge number as compared to desktop-based digital media which is lower. This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If your company has a mobile app that enables users to engage with your brand or shop your products, your app falls under the digital marketing scope, too.

Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly website design to make browsing user-friendly for those on mobile devices.

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Importance Of Digital Marketing

  1. Opens up growth options for small businesses

Approximately 80% of consumers today use search engines to search for information on products/service they require if your company is not too popular and you are doing digital marketing for your business then your company brand is displayed to customers in search engine whenever they search products/services your company is offering.

 

  1. Higher revenues

Digital Marketing strategies are confirmed to generate as much as 2.8 times better revenue growth for businesses. It helps you minimize marketing investment. With strategic campaigns, it grows your customer base which in turn increases sales and revenue share of the overall market. Thus, helping your business in the long run.

 

  1. Connect to mobile consumers

Most people have access to smartphones easily. Therefore, targeting this segment of consumers will allow your business to be connected with these large number of users through phone marketing campaigns. In today’s modern world, a huge number of people do their shopping online with their mobile phones, especially university students. Targeting this area can also bring in revenue.

 

  1. Keeps your business ahead of the competition

Today many business owners are boosting their Digital Marketing campaign using various channels like SEO, SEM/PPC, SMO & SMM from a professional Digital Marketing company. This will help your brand awareness. Also, help outreach among people and more people are likely to associate with your business than your competitors.

  1. Digital marketing is cost-effective

A small business needs to save up on its resources. Preferably, this should happen before it finally goes into the green zone and starts making profits. Digital marketing gives you the scope to reach out to many customers. Also, at the same time and that too within your budget. You can plan your marketing strategy such that you only use modes which lie in your budget. In addition, If there is a desire not to extend the budget, then you can always target niche audiences. You need to know they would definitely like and appreciate the concept of your offering.

 

 

 

 

 

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What is digital marketing?
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What is digital marketing?
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Enoch W. Kabange
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