Top 7 skills you need to have as a marketer in 2020
Skills are fast becoming the currency of our time and Marketing requires lots of skills. The marketing field is undergoing a frequent change that it sometimes seems impossible to stay abreast with all that is happening. This is because it all happens so fast. Unlike before, trends are changing faster than ever and marketing isn’t left out. Skills needed to do marketing too face this change. The marketing field has become very competitive that if you fail to stay updated in skills you may lose out. Here are some of the skills you should be on the lookout for.
Hone your Search engine marketing/optimization (SEM/SEO) skills
Search engines have become a huge part of marketing. Google is the biggest search engine and it makes most of its revenue from adverts. Using search engines to advertise is called search engine marketing while search engine optimization deals with optimizing your website and blog for search engines. Search engine marketing is less technical since it involves paying the search engines to do most of the work for you. SEO is the real deal and if well done can help you get more customers with little to no monetary cost. Just put in the work.
Create Social media marketing success through SMM skills
Millions of people use social media daily. This number even goes up to the billions. Surely you can find some of your customers on social media. The problem is social media has become noisy that without the skills to create good strategies and gain attention, you are as good as not even joining the platforms. You will be able to get clients and brand awareness once you learn to use social media the right way
Become a Data analysis guru
The increasing relevance of data and its analysis in the field of marketing has seen the birth of AI solutions in that regard. Such technology can collect data from all sorts of sources such as your website, ad campaigns and other third-party sources. Even though these software’s can do a lot with data they still need human support. It takes a human to make sense of data and convert it into actions which need to be taken.
Get on in the LinkedIn game
LinkedIn is now the third most used social network, next to Facebook and Instagram. This means more people are becoming part and engaged in the community. This also means marketers have to direct some of their marketing efforts to LinkedIn. Where attention goes, marketers go. LinkedIn is uniquely made for B2B companies. It provides lots of tools at the disposal of businesses and professionals to grow and find clients.
With social media and blog and so many other platforms depending on the design, this is a skill you can’t miss out on. Customers know a cool design from a not so cool one and a bad one. Make it a point to learn the principles of design. More users are mobile so make sure that is in your checklist.
Master the art (Skill) of Storytelling
We as humans are stories. We learn and transfer knowledge through stories. Marketing is also all about stories because marketing appeals to human needs through storytelling. A marketer must be able to establish the value of their offering or product in the form of a good story. You need to show the value instead of trying to tell customers in the face value. You can tell customers all that your product can do but someone who shows them just one function of their product is more likely to get the sale. It makes stuff more real and relatable for anyone. The manner in which you introduce or show your product to customers will determine how they react to it.
Your marketing strategy should be able to demonstrate this value. It is for this reason that bad products sometimes get high initial attention and sales. People buy what they see. So, if you demonstrate what your product can do without seemingly trying to sell it, customers will see the value and rush to make their purchase. So, what story does your brand tell? If your brand where a person, what would your life story be? How about your values and reputation? All of these matter in storytelling and marketers must be prepared to use it well.
These skills are being learned by basic school kids in some countries. Be sure to learn all the do and don’ts of good web design from the guidelines of internet authorities.
As already mentioned before, as you become an experienced digital marketer, you would need to acquire more and more skills to be able to handle the day to day marketing challenges. However, starting with these will help you to be able to do the necessities of a digital marketing role. Acquiring these essential and top skills will help you to be able to engage any marketing person in a conversation. Make a commitment to expand your knowledge and just do it.