Marketing and advertising are one of the big parts of any company. This is because of their role in achieving company goals and objectives. Trust and reliability are key to how companies gain and retain customers. Even though it isn’t hard to see the importance of marketing and advertising to a business, it is sometimes hard to justify why you have to spend certain amounts on them. This is especially true for startups and small businesses. This article will help you to understand and be able to justify some of your marketing expenditure.

Investing in Marketing gives customers reasons why they need to buy from you.

In a world that we have so many options and companies to choose from, customers need more reason to choose from you. They need to be able to justify why your product is superior and deserves their purchase. Persistent and creative marketing will constantly deliver the right reasons to the customers helping them to decide on buying from you.

Doing Marketing raises awareness about your product

This may be obvious but marketing helps you get your message and products to your customers. Raising awareness about your product is an investment which can bring you lots of return from purchases

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Good Marketing helps build emotional connections with your customer.

Brands are like humans and they have personalities. Customers usually do business with you because they like your personality. This Is specifically for present times that no company operates without a competitor. Customers select the company to buy from based on how they feel about that company. This means you need to develop a brand personality so that you can create an emotional connection with your customers and win them over. Emotions could be negative too so concentrate on cultivating positive ones which make them want to buy from you. Having a marketing strategy can help you achieve and rive business growth.

Ideally, Marketing can give you better customer insights.

Digital marketing has brought a huge advantage to marketers which allow them to collect customer data throughout the purchase process. Right from the point that customers don’t even known they need a product, companies can guide them to make the right decision through marketing. All this wouldn’t be possible without data and deep understanding of the customer.

Marketing drives leads and sales.

Marketing is what drives leads. Social media and the online platforms we have in present times have even made it easier to generate leads and do follows ups all in automation. Marketing increases sales.
Increased sales leads come with increased sales. This depends on the business’s conversion capabilities. Market research allows you to know when the market is down and when it is down. With such knowledge campaigns can be created to increase sales at the times organic sales are low. Campaigns can also be created to maximize sales when sales are booming.

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Smart marketing can save you money.

Marketing can be hectic and sometimes businesses end up spending money in the wrong places such as a wrong platform where their customers don’t pay attention to. Smart marketing backed by adequate research can drastically increase growth in a business.

Good Branding attracts customers and quality team members.

Great brands attract the best which allows them to continue to deliver the best. Workers at companies like Samsung and Microsoft are proud and feel part of a bigger vision than themselves. Good branding through marketing campaigns will help prospective team members see your business in a better light and bring their genius to make your business better. Happy and proud workers mean customers are treated well and so on. The ripple effect brings you more clients and growth.

Summary of Why you should invest in your business marketing

Marketing gives customers reasons why they need to buy from you.
Marketing raises awareness about your product
Marketing helps build emotional connections with your customer
Marketing can give you better customer insights.
Marketing drives leads and sales.
Smart marketing can save you money
Good Branding attracts customers and quality team members.

Conclusion

There should be no reason why you totally abandon marketing your business and brand. Without marketing, sales are difficult and any company which ignores marketing will soon be out of business. I hope this isn’t the path your business will take. Keep executing and keep marketing.

Summary
7 Reasons Why you should invest in your company’s marketing
Article Name
7 Reasons Why you should invest in your company’s marketing
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Even though it isn’t hard to see the importance of marketing and advertising to a business, it is sometimes hard to justify why you have to spend certain amounts on them. This is especially true for startups and small businesses. This article will help you to understand and be able to justify some of your marketing expenditure.
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Publisher Name
Enoch Kabange
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